A marketing promotion model with word of mouth effects

A marketing promotion model with word of mouth effects

Bibliographic Details
Main Authors:	Lilien, Gary L., Rao, Ambar G.
Format:	Working Paper
Published:	Cambridge, Mass. : Alfred P. Sloan School of Management, Massachusetts Institute of Technology 2009
Online Access:	http://hdl.handle.net/1721.1/48400

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