Market response to the legitimation of a brand appeal

Bibliografiset tiedot
Päätekijät:	Montgomery, David Bruce., Armstrong, Jon Scott
Aineistotyyppi:	Working Paper
Julkaistu:	Cambridge, M.I.T 2009
Aiheet:	Endorsements in advertising.
Linkit:	http://hdl.handle.net/1721.1/48414

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