Marketing multiplier and marketing strategy simplified dynamic decision rules

Bibliographic Details
Main Author: Simon, Hermann.
Format: Working Paper
Published: Cambridge, Mass.: Alfred P. Sloan School of Management, M.I.T 2009
Online Access:http://hdl.handle.net/1721.1/48437
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author Simon, Hermann.
author_facet Simon, Hermann.
author_sort Simon, Hermann.
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institution Massachusetts Institute of Technology
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spelling mit-1721.1/484372019-04-12T10:40:04Z Marketing multiplier and marketing strategy simplified dynamic decision rules Simon, Hermann. 2009-10-03T03:16:18Z 2009-10-03T03:16:18Z 1979 Working Paper marketingmultipl00simo http://hdl.handle.net/1721.1/48437 04961447 000069321 Working paper (Sloan School of Management) ; 1050-79. application/pdf Cambridge, Mass.: Alfred P. Sloan School of Management, M.I.T
spellingShingle Simon, Hermann.
Marketing multiplier and marketing strategy simplified dynamic decision rules
title Marketing multiplier and marketing strategy simplified dynamic decision rules
title_full Marketing multiplier and marketing strategy simplified dynamic decision rules
title_fullStr Marketing multiplier and marketing strategy simplified dynamic decision rules
title_full_unstemmed Marketing multiplier and marketing strategy simplified dynamic decision rules
title_short Marketing multiplier and marketing strategy simplified dynamic decision rules
title_sort marketing multiplier and marketing strategy simplified dynamic decision rules
url http://hdl.handle.net/1721.1/48437
work_keys_str_mv AT simonhermann marketingmultiplierandmarketingstrategysimplifieddynamicdecisionrules