Measuring influence in organizational purchase decisions

Measuring influence in organizational purchase decisions

Bibliographic Details
Main Authors:	Silk, Alvin J., Kalwani, Manohar U.
Format:	Working Paper
Published:	Cambridge, Mass. : Alfred P. Sloan School of Management, Massachusetts Institute of Technology 2009
Online Access:	http://hdl.handle.net/1721.1/48470

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