Optimizing consumer advertising, intermediary advertising and markup in a vertical market structure
| Main Author: | |
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| Format: | Working Paper |
| Published: |
Cambridge, M.I.T
2009
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| Subjects: | |
| Online Access: | http://hdl.handle.net/1721.1/48669 |
| _version_ | 1826206874820673536 |
|---|---|
| author | Naert, Philippe, A. |
| author_facet | Naert, Philippe, A. |
| author_sort | Naert, Philippe, A. |
| collection | MIT |
| first_indexed | 2024-09-23T13:40:18Z |
| format | Working Paper |
| id | mit-1721.1/48669 |
| institution | Massachusetts Institute of Technology |
| last_indexed | 2024-09-23T13:40:18Z |
| publishDate | 2009 |
| publisher | Cambridge, M.I.T |
| record_format | dspace |
| spelling | mit-1721.1/486692019-04-10T23:38:16Z Optimizing consumer advertising, intermediary advertising and markup in a vertical market structure Naert, Philippe, A. Marketing, Vertical. 2009-10-04T00:16:28Z 2009-10-04T00:16:28Z 1970 Working Paper optimizingconsum00naer http://hdl.handle.net/1721.1/48669 14408696 000259297 Working paper (Sloan School of Management) ; 474-70. application/pdf Cambridge, M.I.T |
| spellingShingle | Marketing, Vertical. Naert, Philippe, A. Optimizing consumer advertising, intermediary advertising and markup in a vertical market structure |
| title | Optimizing consumer advertising, intermediary advertising and markup in a vertical market structure |
| title_full | Optimizing consumer advertising, intermediary advertising and markup in a vertical market structure |
| title_fullStr | Optimizing consumer advertising, intermediary advertising and markup in a vertical market structure |
| title_full_unstemmed | Optimizing consumer advertising, intermediary advertising and markup in a vertical market structure |
| title_short | Optimizing consumer advertising, intermediary advertising and markup in a vertical market structure |
| title_sort | optimizing consumer advertising intermediary advertising and markup in a vertical market structure |
| topic | Marketing, Vertical. |
| url | http://hdl.handle.net/1721.1/48669 |
| work_keys_str_mv | AT naertphilippea optimizingconsumeradvertisingintermediaryadvertisingandmarkupinaverticalmarketstructure |