Optimizing consumer advertising, intermediary advertising and markup in a vertical market structure

Optimizing consumer advertising, intermediary advertising and markup in a vertical market structure

Bibliographic Details
Main Author:	Naert, Philippe, A.
Format:	Working Paper
Published:	Cambridge, M.I.T 2009
Subjects:	Marketing, Vertical.
Online Access:	http://hdl.handle.net/1721.1/48669

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