An operational structure for assessing industrial response to marketing strategy : overview
| Main Authors: | , |
|---|---|
| Format: | Working Paper |
| Published: |
Cambridge, Mass. : M.I.T. Alfred P. Sloan School of Management
2009
|
| Online Access: | http://hdl.handle.net/1721.1/48717 |
| _version_ | 1826204615731838976 |
|---|---|
| author | Choffray, Jean-Marie. Lilien, Gary Louis |
| author_facet | Choffray, Jean-Marie. Lilien, Gary Louis |
| author_sort | Choffray, Jean-Marie. |
| collection | MIT |
| first_indexed | 2024-09-23T12:58:15Z |
| format | Working Paper |
| id | mit-1721.1/48717 |
| institution | Massachusetts Institute of Technology |
| last_indexed | 2024-09-23T12:58:15Z |
| publishDate | 2009 |
| publisher | Cambridge, Mass. : M.I.T. Alfred P. Sloan School of Management |
| record_format | dspace |
| spelling | mit-1721.1/487172019-04-12T10:46:51Z An operational structure for assessing industrial response to marketing strategy : overview Choffray, Jean-Marie. Lilien, Gary Louis 2009-10-04T00:24:12Z 2009-10-04T00:24:12Z 1977 Working Paper operationalstruc00chof http://hdl.handle.net/1721.1/48717 03492408 000044586 Working paper (Sloan School of Management) ; 944-77. application/pdf Cambridge, Mass. : M.I.T. Alfred P. Sloan School of Management |
| spellingShingle | Choffray, Jean-Marie. Lilien, Gary Louis An operational structure for assessing industrial response to marketing strategy : overview |
| title | An operational structure for assessing industrial response to marketing strategy : overview |
| title_full | An operational structure for assessing industrial response to marketing strategy : overview |
| title_fullStr | An operational structure for assessing industrial response to marketing strategy : overview |
| title_full_unstemmed | An operational structure for assessing industrial response to marketing strategy : overview |
| title_short | An operational structure for assessing industrial response to marketing strategy : overview |
| title_sort | operational structure for assessing industrial response to marketing strategy overview |
| url | http://hdl.handle.net/1721.1/48717 |
| work_keys_str_mv | AT choffrayjeanmarie anoperationalstructureforassessingindustrialresponsetomarketingstrategyoverview AT liliengarylouis anoperationalstructureforassessingindustrialresponsetomarketingstrategyoverview AT choffrayjeanmarie operationalstructureforassessingindustrialresponsetomarketingstrategyoverview AT liliengarylouis operationalstructureforassessingindustrialresponsetomarketingstrategyoverview |