Patterns of overlap in opinion leadership and interest for selected categories of purchasing activity

Patterns of overlap in opinion leadership and interest for selected categories of purchasing activity

Bibliographic Details
Main Authors:	Montgomery, David Bruce., Silk, Alvin J.
Format:	Working Paper
Published:	Cambridge, M.I.T 2009
Subjects:	Market surveys. Consumers Attitudes.
Online Access:	http://hdl.handle.net/1721.1/48809

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