A quantitative approach to magazine advertisement format selection
| Main Author: | |
|---|---|
| Format: | Working Paper |
| Published: |
[Cambridge, Mass., M.I.T.]
2009
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| Subjects: | |
| Online Access: | http://hdl.handle.net/1721.1/48887 |
| _version_ | 1811096165573197824 |
|---|---|
| author | Diamond, Daniel S. |
| author_facet | Diamond, Daniel S. |
| author_sort | Diamond, Daniel S. |
| collection | MIT |
| first_indexed | 2024-09-23T16:39:09Z |
| format | Working Paper |
| id | mit-1721.1/48887 |
| institution | Massachusetts Institute of Technology |
| last_indexed | 2024-09-23T16:39:09Z |
| publishDate | 2009 |
| publisher | [Cambridge, Mass., M.I.T.] |
| record_format | dspace |
| spelling | mit-1721.1/488872019-04-12T10:52:26Z A quantitative approach to magazine advertisement format selection Diamond, Daniel S. Advertising media planning. Advertising, Magazine. 2009-10-05T04:49:07Z 2009-10-05T04:49:07Z 1967 Working Paper quantitativeappr00diam http://hdl.handle.net/1721.1/48887 14354334 000258113 Working paper (Sloan School of Management) ; 277-67. application/pdf [Cambridge, Mass., M.I.T.] |
| spellingShingle | Advertising media planning. Advertising, Magazine. Diamond, Daniel S. A quantitative approach to magazine advertisement format selection |
| title | A quantitative approach to magazine advertisement format selection |
| title_full | A quantitative approach to magazine advertisement format selection |
| title_fullStr | A quantitative approach to magazine advertisement format selection |
| title_full_unstemmed | A quantitative approach to magazine advertisement format selection |
| title_short | A quantitative approach to magazine advertisement format selection |
| title_sort | quantitative approach to magazine advertisement format selection |
| topic | Advertising media planning. Advertising, Magazine. |
| url | http://hdl.handle.net/1721.1/48887 |
| work_keys_str_mv | AT diamonddaniels aquantitativeapproachtomagazineadvertisementformatselection AT diamonddaniels quantitativeapproachtomagazineadvertisementformatselection |