Recall, recognition, and the measurement of memory for print advertisements
| Main Authors: | , |
|---|---|
| Format: | Working Paper |
| Published: |
Cambridge, Mass. : Alfred P. Sloan School of Management, Massachusetts Institute of Technology
2009
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| Online Access: | http://hdl.handle.net/1721.1/48922 |
| _version_ | 1811072441461506048 |
|---|---|
| author | Bagozzi, Richard P. Silk, Alvin J. |
| author_facet | Bagozzi, Richard P. Silk, Alvin J. |
| author_sort | Bagozzi, Richard P. |
| collection | MIT |
| first_indexed | 2024-09-23T09:06:01Z |
| format | Working Paper |
| id | mit-1721.1/48922 |
| institution | Massachusetts Institute of Technology |
| last_indexed | 2024-09-23T09:06:01Z |
| publishDate | 2009 |
| publisher | Cambridge, Mass. : Alfred P. Sloan School of Management, Massachusetts Institute of Technology |
| record_format | dspace |
| spelling | mit-1721.1/489222019-04-10T09:49:23Z Recall, recognition, and the measurement of memory for print advertisements Bagozzi, Richard P. Silk, Alvin J. 2009-10-05T06:47:36Z 2009-10-05T06:47:36Z 1982 Working Paper recallrecognitio1982bago http://hdl.handle.net/1721.1/48922 09172189 000136941 Working paper (Sloan School of Management) ; 1249-81. application/pdf Cambridge, Mass. : Alfred P. Sloan School of Management, Massachusetts Institute of Technology |
| spellingShingle | Bagozzi, Richard P. Silk, Alvin J. Recall, recognition, and the measurement of memory for print advertisements |
| title | Recall, recognition, and the measurement of memory for print advertisements |
| title_full | Recall, recognition, and the measurement of memory for print advertisements |
| title_fullStr | Recall, recognition, and the measurement of memory for print advertisements |
| title_full_unstemmed | Recall, recognition, and the measurement of memory for print advertisements |
| title_short | Recall, recognition, and the measurement of memory for print advertisements |
| title_sort | recall recognition and the measurement of memory for print advertisements |
| url | http://hdl.handle.net/1721.1/48922 |
| work_keys_str_mv | AT bagozzirichardp recallrecognitionandthemeasurementofmemoryforprintadvertisements AT silkalvinj recallrecognitionandthemeasurementofmemoryforprintadvertisements |