Recall, recognition, and the measurement of memory for print advertisements

Bibliographic Details
Main Authors:	Bagozzi, Richard P., Silk, Alvin J.
Format:	Working Paper
Published:	Cambridge, Mass. : Alfred P. Sloan School of Management, Massachusetts Institute of Technology 2009
Online Access:	http://hdl.handle.net/1721.1/48933

Recall, recognition, and the measurement of memory for print advertisements by Bagozzi, Richard P., Silk, Alvin J.

Published 2009

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Working Paper