SPRINTER: a model for the analysis of new frequently purchased consumer products

Bibliographic Details
Main Author:	Urban, Glen L.
Format:	Working Paper
Published:	Cambridge, M.I.T 2009
Subjects:	New products Consumers Mathematical models. Attitudes
Online Access:	http://hdl.handle.net/1721.1/49055

Internet

http://hdl.handle.net/1721.1/49055