Structure of repeat buying for new packaged goods

Bibliographic Details
Main Authors:	Kalwani, Manohar U., Silk, Alvin J.
Format:	Working Paper
Published:	Cambridge, Mass. : Alfred P. Sloan School of Management, Massachusetts Institute of Technology 2009
Online Access:	http://hdl.handle.net/1721.1/49062

Structure of repeat buying for new packaged goods by Kalwani, Manohar U., Silk, Alvin J.

Published 2009

Get full text

Working Paper