A theory of consumer promotions : the model

"Preliminary draft."

Bibliographic Details
Main Author:	McAlister, Leigh.
Other Authors:	Sloan School of Management.
Format:	Working Paper
Published:	Cambridge, Mass. : Massachusetts Institute of Technology 2009
Subjects:	Consumers. Sales promotion Mathematical models.
Online Access:	http://hdl.handle.net/1721.1/49231

Description
Summary:	"Preliminary draft."

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