The use of preference and perception measures in new product development: an exposition and review.
Prepared for use in the Management Science in Marketing summer session at M.I.T., Sept., 1968.
| Main Author: | |
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| Format: | Working Paper |
| Published: |
[Cambridge, Mass., M.I.T
2009
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| Subjects: | |
| Online Access: | http://hdl.handle.net/1721.1/49361 |
| _version_ | 1826217964469223424 |
|---|---|
| author | Silk, Alvin J. |
| author_facet | Silk, Alvin J. |
| author_sort | Silk, Alvin J. |
| collection | MIT |
| description | Prepared for use in the Management Science in Marketing summer session at M.I.T., Sept., 1968. |
| first_indexed | 2024-09-23T17:11:51Z |
| format | Working Paper |
| id | mit-1721.1/49361 |
| institution | Massachusetts Institute of Technology |
| last_indexed | 2024-09-23T17:11:51Z |
| publishDate | 2009 |
| publisher | [Cambridge, Mass., M.I.T |
| record_format | dspace |
| spelling | mit-1721.1/493612019-04-10T07:38:51Z The use of preference and perception measures in new product development: an exposition and review. Silk, Alvin J. Management information systems. Prepared for use in the Management Science in Marketing summer session at M.I.T., Sept., 1968. 2009-10-06T15:14:41Z 2009-10-06T15:14:41Z 1968 Working Paper useofpreferencep00silk http://hdl.handle.net/1721.1/49361 14403173 000259106 Working paper (Sloan School of Management) ; 360-68. application/pdf [Cambridge, Mass., M.I.T |
| spellingShingle | Management information systems. Silk, Alvin J. The use of preference and perception measures in new product development: an exposition and review. |
| title | The use of preference and perception measures in new product development: an exposition and review. |
| title_full | The use of preference and perception measures in new product development: an exposition and review. |
| title_fullStr | The use of preference and perception measures in new product development: an exposition and review. |
| title_full_unstemmed | The use of preference and perception measures in new product development: an exposition and review. |
| title_short | The use of preference and perception measures in new product development: an exposition and review. |
| title_sort | use of preference and perception measures in new product development an exposition and review |
| topic | Management information systems. |
| url | http://hdl.handle.net/1721.1/49361 |
| work_keys_str_mv | AT silkalvinj theuseofpreferenceandperceptionmeasuresinnewproductdevelopmentanexpositionandreview AT silkalvinj useofpreferenceandperceptionmeasuresinnewproductdevelopmentanexpositionandreview |