The use of preference and perception measures in new product development: an exposition and review.

The use of preference and perception measures in new product development: an exposition and review.

Prepared for use in the Management Science in Marketing summer session at M.I.T., Sept., 1968.

Bibliographic Details
Main Author:	Silk, Alvin J.
Format:	Working Paper
Published:	[Cambridge, Mass., M.I.T 2009
Subjects:	Management information systems.
Online Access:	http://hdl.handle.net/1721.1/49361

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