Search and Product Differentiation at an Internet Shopbot

Price dispersion among commodity goods is typically attributed to consumer search costs. We explore the magnitude of consumer search costs using a data set obtained from a major Internet shopbot. For the median consumer, the benefits to searching lower screens are $2.24 while the cost of an exhausti...

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Bibliographic Details
Main Authors: Brynjolfsson, Erik, Dick, Astrid Andrea, Smith, Michael D.
Format: Working Paper
Language:en_US
Published: 2004
Subjects:
Online Access:http://hdl.handle.net/1721.1/5046