Selling to Overconfident Consumers

Consumers may overestimate the precision of their demand forecasts. This overconfidence creates an incentive for both monopolists and competitive firms to offer tariffs with included quantities at zero marginal cost, followed by steep marginal charges. This matches observed cellular phone service pr...

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Bibliographic Details
Main Author: Grubb, Michael D.
Other Authors: Sloan School of Management
Format: Article
Language:en_US
Published: American Economic Association 2010
Online Access:http://hdl.handle.net/1721.1/52652