Online advertisement morphing : empirical and strategic implications

Online advertisement morphing : empirical and strategic implications

Thesis (S.M.)--Massachusetts Institute of Technology, Sloan School of Management, 2010.

Bibliographic Details
Main Author:	Siddiqui, Nabeel A. (Nabeel Ahmad)
Other Authors:	Glen L. Urban.
Format:	Thesis
Language:	eng
Published:	Massachusetts Institute of Technology 2010
Subjects:	Sloan School of Management.
Online Access:	http://hdl.handle.net/1721.1/59146

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