FT-IR spectroscopy technology, market evolution and future strategies of Bruker Optics Inc.

Thesis (S.M. in System Design and Management)--Massachusetts Institute of Technology, Engineering Systems Division, System Design and Management Program, 2010.

Bibliographic Details
Main Author: Higdon, Thomas (Thomas Charles)
Other Authors: Christopher L. Magee.
Format: Thesis
Language:eng
Published: Massachusetts Institute of Technology 2010
Subjects:
Online Access:http://hdl.handle.net/1721.1/59245
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author Higdon, Thomas (Thomas Charles)
author2 Christopher L. Magee.
author_facet Christopher L. Magee.
Higdon, Thomas (Thomas Charles)
author_sort Higdon, Thomas (Thomas Charles)
collection MIT
description Thesis (S.M. in System Design and Management)--Massachusetts Institute of Technology, Engineering Systems Division, System Design and Management Program, 2010.
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spelling mit-1721.1/592452019-04-10T22:59:21Z FT-IR spectroscopy technology, market evolution and future strategies of Bruker Optics Inc. Fourier Transform Infrared spectroscopy technology, market evolution and future strategies of Bruker Optics Inc. Higdon, Thomas (Thomas Charles) Christopher L. Magee. System Design and Management Program. Massachusetts Institute of Technology. Engineering Systems Division. System Design and Management Program. Engineering Systems Division. System Design and Management Program. Thesis (S.M. in System Design and Management)--Massachusetts Institute of Technology, Engineering Systems Division, System Design and Management Program, 2010. Cataloged from PDF version of thesis. Includes bibliographical references (p. 72-74). This thesis explores the technology and market evolution of FT-IR spectroscopy over its nearly forty year history to aid in determining future product design and marketing strategies for an industry-leading firm, Bruker Optics. As a benchmark, a universal performance metric was developed that combined key specifications applicable to all FT-IR spectrometers. By researching a selected set of Bruker Optics' spectrometer systems, this performance benchmark was calculated along with each instrument's weight, volume, power consumption, and cost. The universal performance curve displayed an exponential increase from 1974 to 1988, but the rate of improvement has since decreased dramatically to incremental increase in the last twenty years. Using Design Structure Matrix analysis, the architectural trends of the same instruments were traced to discern the impact an instrument's overall design had on its performance. This analysis resulted in no definitive correlations between a spectrometer's performance and its architecture. Rather the overall instrument performance increases were attributable to individual component performance increases. However, with respect to volume, power consumption, and cost, there were clear correlations to instrument architecture. While spectrometer weight was fairly consistent over the years, decreasing instrument volume coincided with decreasing part count. Likewise, power consumption decreases over the past twenty years corresponded with decreasing energy and informational links within each instrument's architecture. The most striking correlation was the nearly perfect linear relationship between decreasing cost and decreasing instrument matter/spatial link count. Over the past fifteen years, incremental performance increase coupled with exponentially decreasing cost has resulted in FT-IR spectrometers becoming more and more commoditized. Consumers expect high performance at low cost which jeopardizes future profitability and growth for companies in the increasingly competitive FT-IR market. Bruker Optics must look to capture greater market share in segments outside of the research segment it currently dominates. By shifting from their historically product-oriented culture to a more market-oriented one, and by specifically targeting the near Infrared scanner segment, Bruker Optics will be primed for future success. by Thomas Higdon. S.M.in System Design and Management 2010-10-12T18:55:13Z 2010-10-12T18:55:13Z 2010 2010 Thesis http://hdl.handle.net/1721.1/59245 666518414 eng M.I.T. theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. See provided URL for inquiries about permission. http://dspace.mit.edu/handle/1721.1/7582 74 p. application/pdf Massachusetts Institute of Technology
spellingShingle Engineering Systems Division.
System Design and Management Program.
Higdon, Thomas (Thomas Charles)
FT-IR spectroscopy technology, market evolution and future strategies of Bruker Optics Inc.
title FT-IR spectroscopy technology, market evolution and future strategies of Bruker Optics Inc.
title_full FT-IR spectroscopy technology, market evolution and future strategies of Bruker Optics Inc.
title_fullStr FT-IR spectroscopy technology, market evolution and future strategies of Bruker Optics Inc.
title_full_unstemmed FT-IR spectroscopy technology, market evolution and future strategies of Bruker Optics Inc.
title_short FT-IR spectroscopy technology, market evolution and future strategies of Bruker Optics Inc.
title_sort ft ir spectroscopy technology market evolution and future strategies of bruker optics inc
topic Engineering Systems Division.
System Design and Management Program.
url http://hdl.handle.net/1721.1/59245
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