The challenges of implementing CRM in the financial services industry
Thesis (S.M.M.O.T.)--Massachusetts Institute of Technology, Sloan School of Management, 2003 [first author]; and, (M.B.A.)--Massachusetts Institute of Technology, Sloan School of Management, 2003 [second author].
Main Authors: | , |
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Other Authors: | |
Format: | Thesis |
Language: | eng |
Published: |
Massachusetts Institute of Technology
2010
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Subjects: | |
Online Access: | http://hdl.handle.net/1721.1/59545 |
Summary: | Thesis (S.M.M.O.T.)--Massachusetts Institute of Technology, Sloan School of Management, 2003 [first author]; and, (M.B.A.)--Massachusetts Institute of Technology, Sloan School of Management, 2003 [second author]. |
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