Implications of two-sided advertising in the automotive industry
Thesis (M.B.A.)--Massachusetts Institute of Technology, Sloan School of Management, 2004 [first author]; and, (S.M.)--Massachusetts Institute of Technology, Sloan School of Management, 2004 [second author].
| Main Authors: | , |
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| Other Authors: | |
| Format: | Thesis |
| Language: | eng |
| Published: |
Massachusetts Institute of Technology
2010
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| Online Access: | http://hdl.handle.net/1721.1/59546 |