Audience research for fun and profit : rediscovering the value of television audiences

Audience research for fun and profit : rediscovering the value of television audiences

Thesis (S.M.)--Massachusetts Institute of Technology, Dept. of Comparative Media Studies, 2010.

Bibliographic Details
Main Author: Seles, Sheila Murphy
Other Authors: William Charles Uricchio.
Format: Thesis
Language:eng
Published: Massachusetts Institute of Technology 2010
Subjects:
Comparative Media Studies.
Online Access:http://hdl.handle.net/1721.1/59574

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