Spread of (mis)information in social networks

We provide a model to investigate the tension between information aggregation and spread of misinformation in large societies (conceptualized as networks of agents communicating with each other). Each individual holds a belief represented by a scalar. Individuals meet pairwise and exchange inform...

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Main Authors: Acemoglu, Daron, Ozdaglar, Asuman E., Parandehgheibi, Ali
Other Authors: Massachusetts Institute of Technology. Department of Economics
Format: Article
Language:en_US
Published: Elsevier B.V. 2011
Online Access:http://hdl.handle.net/1721.1/61745
https://orcid.org/0000-0002-1827-1285
https://orcid.org/0000-0003-0908-7491
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author Acemoglu, Daron
Ozdaglar, Asuman E.
Parandehgheibi, Ali
author2 Massachusetts Institute of Technology. Department of Economics
author_facet Massachusetts Institute of Technology. Department of Economics
Acemoglu, Daron
Ozdaglar, Asuman E.
Parandehgheibi, Ali
author_sort Acemoglu, Daron
collection MIT
description We provide a model to investigate the tension between information aggregation and spread of misinformation in large societies (conceptualized as networks of agents communicating with each other). Each individual holds a belief represented by a scalar. Individuals meet pairwise and exchange information, which is modeled as both individuals adopting the average of their pre-meeting beliefs. When all individuals engage in this type of information exchange, the society will be able to eff ectively aggregate the initial information held by all individuals. There is also the possibility of misinformation, however, because some of the individuals are \forceful," meaning that they influence the beliefs of (some) of the other individuals they meet, but do not change their own opinions. The paper characterizes how the presence of forceful agents interferes with information aggregation. Under the assumption that even forceful agents obtain some information (however infrequent) from some others (and additional weak regularity conditions), we first show that beliefs in this class of societies converge to a consensus among all individuals. This consensus value is a random variable, however, and we characterize its behavior. Our main results quantify the extent of misinformation in the society by either providing bounds or exact results (in some special cases) on how far the consensus value can be from the benchmark without forceful agents (where there is efficient information aggregation). The worst outcomes obtain when there are several forceful agents and forceful agents themselves update their beliefs only on the basis of information they obtain from individuals most likely to have received their own information previously.
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spelling mit-1721.1/617452022-09-29T21:25:00Z Spread of (mis)information in social networks Acemoglu, Daron Ozdaglar, Asuman E. Parandehgheibi, Ali Massachusetts Institute of Technology. Department of Economics Massachusetts Institute of Technology. Department of Electrical Engineering and Computer Science Acemoglu, Daron Acemoglu, Daron Ozdaglar, Asuman E. Parandehgheibi, Ali We provide a model to investigate the tension between information aggregation and spread of misinformation in large societies (conceptualized as networks of agents communicating with each other). Each individual holds a belief represented by a scalar. Individuals meet pairwise and exchange information, which is modeled as both individuals adopting the average of their pre-meeting beliefs. When all individuals engage in this type of information exchange, the society will be able to eff ectively aggregate the initial information held by all individuals. There is also the possibility of misinformation, however, because some of the individuals are \forceful," meaning that they influence the beliefs of (some) of the other individuals they meet, but do not change their own opinions. The paper characterizes how the presence of forceful agents interferes with information aggregation. Under the assumption that even forceful agents obtain some information (however infrequent) from some others (and additional weak regularity conditions), we first show that beliefs in this class of societies converge to a consensus among all individuals. This consensus value is a random variable, however, and we characterize its behavior. Our main results quantify the extent of misinformation in the society by either providing bounds or exact results (in some special cases) on how far the consensus value can be from the benchmark without forceful agents (where there is efficient information aggregation). The worst outcomes obtain when there are several forceful agents and forceful agents themselves update their beliefs only on the basis of information they obtain from individuals most likely to have received their own information previously. National Science Foundation (U.S.) United States. Air Force Office of Scientific Research 2011-03-18T21:06:59Z 2011-03-18T21:06:59Z 2010-02 2009-09 Article http://purl.org/eprint/type/JournalArticle 0899-8256 1090-2473 http://hdl.handle.net/1721.1/61745 Acemoglu, Daron, Asuman Ozdaglar, and Ali ParandehGheibi. “Spread of (mis)information in social networks.” Games and Economic Behavior 70.2 (2010): 194-227. https://orcid.org/0000-0002-1827-1285 https://orcid.org/0000-0003-0908-7491 en_US http://dx.doi.org/10.1016/j.geb.2010.01.005 Games and Economic Behavior Attribution-Noncommercial-Share Alike 3.0 Unported http://creativecommons.org/licenses/by-nc-sa/3.0/ application/pdf Elsevier B.V. MIT web domain
spellingShingle Acemoglu, Daron
Ozdaglar, Asuman E.
Parandehgheibi, Ali
Spread of (mis)information in social networks
title Spread of (mis)information in social networks
title_full Spread of (mis)information in social networks
title_fullStr Spread of (mis)information in social networks
title_full_unstemmed Spread of (mis)information in social networks
title_short Spread of (mis)information in social networks
title_sort spread of mis information in social networks
url http://hdl.handle.net/1721.1/61745
https://orcid.org/0000-0002-1827-1285
https://orcid.org/0000-0003-0908-7491
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