Measuring the effects of online advertising on human behavior using natural and field experiments

Measuring the effects of online advertising on human behavior using natural and field experiments

Thesis (Ph. D.)--Massachusetts Institute of Technology, Dept. of Economics, 2010.

Bibliographic Details
Main Author: Lewis, Randall A. (Randall Aaron)
Other Authors: Glenn Ellison and Jerry Hausman.
Format: Thesis
Language:eng
Published: Massachusetts Institute of Technology 2011
Subjects:
Economics.
Online Access:http://hdl.handle.net/1721.1/62403

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