Measuring and generating social influence using mobile telephony
Thesis (S.M. in Technology and Policy)--Massachusetts Institute of Technology, Engineering Systems Division, 2011.
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| Format: | Thesis |
| Language: | eng |
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Massachusetts Institute of Technology
2011
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| Online Access: | http://hdl.handle.net/1721.1/65774 |
| _version_ | 1826191937635352576 |
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| author | Ip, Cory May |
| author2 | Alex (Sandy) Pentland. |
| author_facet | Alex (Sandy) Pentland. Ip, Cory May |
| author_sort | Ip, Cory May |
| collection | MIT |
| description | Thesis (S.M. in Technology and Policy)--Massachusetts Institute of Technology, Engineering Systems Division, 2011. |
| first_indexed | 2024-09-23T09:03:40Z |
| format | Thesis |
| id | mit-1721.1/65774 |
| institution | Massachusetts Institute of Technology |
| language | eng |
| last_indexed | 2024-09-23T09:03:40Z |
| publishDate | 2011 |
| publisher | Massachusetts Institute of Technology |
| record_format | dspace |
| spelling | mit-1721.1/657742019-04-10T20:28:57Z Measuring and generating social influence using mobile telephony Ip, Cory May Alex (Sandy) Pentland. Massachusetts Institute of Technology. Technology and Policy Program. Massachusetts Institute of Technology. Engineering Systems Division. Massachusetts Institute of Technology. Technology and Policy Program. Engineering Systems Division. Technology and Policy Program. Thesis (S.M. in Technology and Policy)--Massachusetts Institute of Technology, Engineering Systems Division, 2011. Cataloged from PDF version of thesis. Includes bibliographical references (p. 63-68). In recent years, mobile telephony and manufactured social influence have received attention as tools for eliciting behavior change. This paper describes an experimental approach to studying the effect of these tools in combination. We demonstrate that mobile telephony can be used to generate social influence and elicit behavior change in support of a specified goal. A longitudinal experiment is conducted in a free-living environment, using mobile telephony to track and attempt to influence the activity level of a pool of 97 subjects over 62 days. Subjects receiving feedback about others' performance show a significantly greater increase in activity level than subjects receiving feedback about their own performance only, demonstrating that social influence enhances the persuasive capability of mobile telephony. A significant effect is observed of a subject's pre-existing closeness to the others whose performance he sees. Evidence is also seen that generated social ties lead to a more significant and sustained increase in activity level than existing social ties. by Cory M. Ip. S.M.in Technology and Policy 2011-09-13T17:50:57Z 2011-09-13T17:50:57Z 2011 2011 Thesis http://hdl.handle.net/1721.1/65774 749456188 eng M.I.T. theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. See provided URL for inquiries about permission. http://dspace.mit.edu/handle/1721.1/7582 68 p. application/pdf Massachusetts Institute of Technology |
| spellingShingle | Engineering Systems Division. Technology and Policy Program. Ip, Cory May Measuring and generating social influence using mobile telephony |
| title | Measuring and generating social influence using mobile telephony |
| title_full | Measuring and generating social influence using mobile telephony |
| title_fullStr | Measuring and generating social influence using mobile telephony |
| title_full_unstemmed | Measuring and generating social influence using mobile telephony |
| title_short | Measuring and generating social influence using mobile telephony |
| title_sort | measuring and generating social influence using mobile telephony |
| topic | Engineering Systems Division. Technology and Policy Program. |
| url | http://hdl.handle.net/1721.1/65774 |
| work_keys_str_mv | AT ipcorymay measuringandgeneratingsocialinfluenceusingmobiletelephony |