Resource-based view of social media as a source of sustained competitive advantage

Resource-based view of social media as a source of sustained competitive advantage

Thesis (S.M. in Engineering and Management)--Massachusetts Institute of Technology, Engineering Systems Division, System Design and Management Program, 2011.

Bibliographic Details
Main Author: Pervaje, Amith (Amith Kumar)
Other Authors: Jeanne Ross.
Format: Thesis
Language:eng
Published: Massachusetts Institute of Technology 2011
Subjects:
Engineering Systems Division.
System Design and Management Program.
Online Access:http://hdl.handle.net/1721.1/67567

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