Growing Two-Sided Networks by Advertising the User Base: A Field Experiment
Two-sided exchange networks (such as eBay.com) often advertise their number of users, presumably to encourage further participation. However, these networks differ markedly on how they advertise their user base. Some highlight the number of sellers, some emphasize the number of buyers, and others di...
| Main Authors: | , |
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| Format: | Article |
| Language: | en_US |
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Institute for Operations Research and the Management Sciences
2012
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| Online Access: | http://hdl.handle.net/1721.1/69866 https://orcid.org/0000-0002-1635-3797 https://orcid.org/0000-0002-1847-4832 |