Competition in the Supply Option Market

This paper develops a multiattribute competition model for procurement of short life-cycle products. In such an environment, the buyer installs dedicated production capacity at the suppliers before demand is realized. Final production orders are decided after demand materializes. Of course, the buye...

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Main Authors: Martinez-de-Albeniz, Victor, Simchi-Levi, David
Other Authors: Massachusetts Institute of Technology. Operations Research Center
Format: Article
Language:en_US
Published: Institute for Operations Research and the Management Sciences 2012
Online Access:http://hdl.handle.net/1721.1/69885
https://orcid.org/0000-0002-4650-1519
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author Martinez-de-Albeniz, Victor
Simchi-Levi, David
author2 Massachusetts Institute of Technology. Operations Research Center
author_facet Massachusetts Institute of Technology. Operations Research Center
Martinez-de-Albeniz, Victor
Simchi-Levi, David
author_sort Martinez-de-Albeniz, Victor
collection MIT
description This paper develops a multiattribute competition model for procurement of short life-cycle products. In such an environment, the buyer installs dedicated production capacity at the suppliers before demand is realized. Final production orders are decided after demand materializes. Of course, the buyer is reluctant to bear all the capacity and inventory risk, and thus signs flexible contracts with several suppliers. We model the suppliers' offers as option contracts, where each supplier charges a reservation price per unit of capacity and an execution price per unit of delivered supply. These two parameters illustrate the trade-off between total price and flexibility of a contract, which are both important to the buyer. We model the interaction between suppliers and the buyer as a game in which the suppliers are the leaders and the buyer is the follower. Specifically, suppliers compete to provide supply capacity to the buyer, and the buyer optimizes its expected profit by selecting one or more suppliers. We characterize the suppliers' equilibria in pure strategies for a class of customer demand distributions. In particular, we show that this type of interaction gives rise to cluster competition. That is, in equilibrium suppliers tend to be clustered in small groups of two or three suppliers each, such that within the same group all suppliers use similar technologies and offer the same type of contract. Finally, we show that in equilibrium, supply chain inefficiencies—i.e., the loss of profit due to competition—are at most 25% of the profit of a centralized supply chain.
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spelling mit-1721.1/698852022-09-23T14:23:30Z Competition in the Supply Option Market Martinez-de-Albeniz, Victor Simchi-Levi, David Massachusetts Institute of Technology. Operations Research Center Simchi-Levi, David Simchi-Levi, David This paper develops a multiattribute competition model for procurement of short life-cycle products. In such an environment, the buyer installs dedicated production capacity at the suppliers before demand is realized. Final production orders are decided after demand materializes. Of course, the buyer is reluctant to bear all the capacity and inventory risk, and thus signs flexible contracts with several suppliers. We model the suppliers' offers as option contracts, where each supplier charges a reservation price per unit of capacity and an execution price per unit of delivered supply. These two parameters illustrate the trade-off between total price and flexibility of a contract, which are both important to the buyer. We model the interaction between suppliers and the buyer as a game in which the suppliers are the leaders and the buyer is the follower. Specifically, suppliers compete to provide supply capacity to the buyer, and the buyer optimizes its expected profit by selecting one or more suppliers. We characterize the suppliers' equilibria in pure strategies for a class of customer demand distributions. In particular, we show that this type of interaction gives rise to cluster competition. That is, in equilibrium suppliers tend to be clustered in small groups of two or three suppliers each, such that within the same group all suppliers use similar technologies and offer the same type of contract. Finally, we show that in equilibrium, supply chain inefficiencies—i.e., the loss of profit due to competition—are at most 25% of the profit of a centralized supply chain. United States. Office of Naval Research (contract N00014-95-1-0232) United States. Office of Naval Research (contract N00014-01-1-0146) National Science Foundation (U.S.) (contract DMI-0085683) National Science Foundation (U.S.) (DMI-0245352) National Science Foundation (U.S.) (CMMI-0758069) Massachusetts Institute of Technology. Center for Digital Business University of Navarra. IESE Business School (CIIL International Center for Logistics Research) 2012-03-28T20:19:07Z 2012-03-28T20:19:07Z 2009-09 2009-05 Article http://purl.org/eprint/type/JournalArticle 0030-364X 1526-5463 http://hdl.handle.net/1721.1/69885 Martinez-de-Albeniz, V., and D. Simchi-Levi. “Competition in the Supply Option Market.” Operations Research 57.5 (2009): 1082–1097. https://orcid.org/0000-0002-4650-1519 en_US http://dx.doi.org/10.1287/opre.1090.0735 Operations Research Creative Commons Attribution-Noncommercial-Share Alike 3.0 http://creativecommons.org/licenses/by-nc-sa/3.0/ application/pdf Institute for Operations Research and the Management Sciences Simchi-Levi via Anne Graham
spellingShingle Martinez-de-Albeniz, Victor
Simchi-Levi, David
Competition in the Supply Option Market
title Competition in the Supply Option Market
title_full Competition in the Supply Option Market
title_fullStr Competition in the Supply Option Market
title_full_unstemmed Competition in the Supply Option Market
title_short Competition in the Supply Option Market
title_sort competition in the supply option market
url http://hdl.handle.net/1721.1/69885
https://orcid.org/0000-0002-4650-1519
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