Information Hiding in Product Development: The Design Churn Effect

Execution of a complex product development project is facilitated through its decomposition into an interrelated set of localized development tasks. When a local task is completed, its output is integrated through an iterative cycle of...

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Main Authors: Yassine, Ali, Eppinger, Steven D., Whitney, Daniel, Braha, Dan, Joglekar, Nitin
Language:en_US
Published: 2002
Subjects:
Online Access:http://hdl.handle.net/1721.1/703
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author Yassine, Ali
Eppinger, Steven D.
Whitney, Daniel
Braha, Dan
Joglekar, Nitin
author_facet Yassine, Ali
Eppinger, Steven D.
Whitney, Daniel
Braha, Dan
Joglekar, Nitin
author_sort Yassine, Ali
collection MIT
description Execution of a complex product development project is facilitated through its decomposition into an interrelated set of localized development tasks. When a local task is completed, its output is integrated through an iterative cycle of system-wide integration activities. Integration is often accompanied by inadvertent information hiding due to the asynchronous information exchanges. We show that information hiding leads to persistent recurrence of problems (termed as the design churn effect) such that progress oscillates between being on schedule and falling behind. The oscillatory nature of the PD process confounds progress measurement and makes it difficult to judge whether the project is on schedule or slipping. We develop a dynamic model of work transformation to derive conditions under which churn is observed as an unintended consequence of information hiding due to local and system task decomposition. We illustrate these conditions with a case example from an automotive development project and discuss strategies to mitigate design churn.
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spelling mit-1721.1/7032019-04-11T10:31:33Z Information Hiding in Product Development: The Design Churn Effect Yassine, Ali Eppinger, Steven D. Whitney, Daniel Braha, Dan Joglekar, Nitin Information Hiding Component and System Performance Generation Product Development Decomposition and Integration Design Process Modeling Design Churn Execution of a complex product development project is facilitated through its decomposition into an interrelated set of localized development tasks. When a local task is completed, its output is integrated through an iterative cycle of system-wide integration activities. Integration is often accompanied by inadvertent information hiding due to the asynchronous information exchanges. We show that information hiding leads to persistent recurrence of problems (termed as the design churn effect) such that progress oscillates between being on schedule and falling behind. The oscillatory nature of the PD process confounds progress measurement and makes it difficult to judge whether the project is on schedule or slipping. We develop a dynamic model of work transformation to derive conditions under which churn is observed as an unintended consequence of information hiding due to local and system task decomposition. We illustrate these conditions with a case example from an automotive development project and discuss strategies to mitigate design churn. 2002-06-07T18:58:36Z 2002-06-07T18:58:36Z 2002-06-07T18:58:45Z http://hdl.handle.net/1721.1/703 en_US MIT Sloan School of Management Working Paper;4333-02 171174 bytes application/pdf application/pdf
spellingShingle Information Hiding
Component and System Performance Generation
Product Development
Decomposition and Integration
Design Process Modeling
Design Churn
Yassine, Ali
Eppinger, Steven D.
Whitney, Daniel
Braha, Dan
Joglekar, Nitin
Information Hiding in Product Development: The Design Churn Effect
title Information Hiding in Product Development: The Design Churn Effect
title_full Information Hiding in Product Development: The Design Churn Effect
title_fullStr Information Hiding in Product Development: The Design Churn Effect
title_full_unstemmed Information Hiding in Product Development: The Design Churn Effect
title_short Information Hiding in Product Development: The Design Churn Effect
title_sort information hiding in product development the design churn effect
topic Information Hiding
Component and System Performance Generation
Product Development
Decomposition and Integration
Design Process Modeling
Design Churn
url http://hdl.handle.net/1721.1/703
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