Quantifying Social Influence in an Online Cultural Market
We revisit experimental data from an online cultural market in which 14,000 users interact to download songs, and develop a simple model that can explain seemingly complex outcomes. Our results suggest that individual behavior is characterized by a two-step process–the decision to sample and the dec...
| Main Authors: | , , , |
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| Other Authors: | |
| Format: | Article |
| Language: | en_US |
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Public Library of Science
2012
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| Online Access: | http://hdl.handle.net/1721.1/71747 https://orcid.org/0000-0002-8053-9983 |
| _version_ | 1826214458814365696 |
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| author | Krumme, Katherine Ann Cebrian, Manuel Pickard, Galen E. Pentland, Alex Paul |
| author2 | Massachusetts Institute of Technology. Media Laboratory |
| author_facet | Massachusetts Institute of Technology. Media Laboratory Krumme, Katherine Ann Cebrian, Manuel Pickard, Galen E. Pentland, Alex Paul |
| author_sort | Krumme, Katherine Ann |
| collection | MIT |
| description | We revisit experimental data from an online cultural market in which 14,000 users interact to download songs, and develop a simple model that can explain seemingly complex outcomes. Our results suggest that individual behavior is characterized by a two-step process–the decision to sample and the decision to download a song. Contrary to conventional wisdom, social influence is material to the first step only. The model also identifies the role of placement in mediating social signals, and suggests that in this market with anonymous feedback cues, social influence serves an informational rather than normative role. |
| first_indexed | 2024-09-23T16:05:41Z |
| format | Article |
| id | mit-1721.1/71747 |
| institution | Massachusetts Institute of Technology |
| language | en_US |
| last_indexed | 2024-09-23T16:05:41Z |
| publishDate | 2012 |
| publisher | Public Library of Science |
| record_format | dspace |
| spelling | mit-1721.1/717472022-10-02T06:18:12Z Quantifying Social Influence in an Online Cultural Market Krumme, Katherine Ann Cebrian, Manuel Pickard, Galen E. Pentland, Alex Paul Massachusetts Institute of Technology. Media Laboratory Program in Media Arts and Sciences (Massachusetts Institute of Technology) Pentland, Alex Paul Krumme, Katherine Ann Cebrian, Manuel Pickard, Galen E. Pentland, Alex Paul We revisit experimental data from an online cultural market in which 14,000 users interact to download songs, and develop a simple model that can explain seemingly complex outcomes. Our results suggest that individual behavior is characterized by a two-step process–the decision to sample and the decision to download a song. Contrary to conventional wisdom, social influence is material to the first step only. The model also identifies the role of placement in mediating social signals, and suggests that in this market with anonymous feedback cues, social influence serves an informational rather than normative role. United States. Dept. of the Air Force (Contract FA8721-05-C-0002) 2012-07-23T14:32:18Z 2012-07-23T14:32:18Z 2012-05 2010-07 Article http://purl.org/eprint/type/JournalArticle 1932-6203 http://hdl.handle.net/1721.1/71747 Krumme, Coco et al. “Quantifying Social Influence in an Online Cultural Market.” Ed. Juan A. Añel. PLoS ONE 7.5 (2012): e33785. https://orcid.org/0000-0002-8053-9983 en_US http://dx.doi.org/10.1371/journal.pone.0033785 PLoS ONE Creative Commons Attribution http://creativecommons.org/licenses/by/2.5/ application/pdf Public Library of Science PLoS |
| spellingShingle | Krumme, Katherine Ann Cebrian, Manuel Pickard, Galen E. Pentland, Alex Paul Quantifying Social Influence in an Online Cultural Market |
| title | Quantifying Social Influence in an Online Cultural Market |
| title_full | Quantifying Social Influence in an Online Cultural Market |
| title_fullStr | Quantifying Social Influence in an Online Cultural Market |
| title_full_unstemmed | Quantifying Social Influence in an Online Cultural Market |
| title_short | Quantifying Social Influence in an Online Cultural Market |
| title_sort | quantifying social influence in an online cultural market |
| url | http://hdl.handle.net/1721.1/71747 https://orcid.org/0000-0002-8053-9983 |
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