Barriers to Household Risk Management: Evidence from India

Why do many households remain exposed to large exogenoussources of non-systematic income risk? We use a series of randomized field experiments in rural India to test the importance of price and non-price factors in the adoption of an innovative rainfall insurance product. We find demand is signif...

Full description

Bibliographic Details
Main Authors: Cole, Shawn, Gine, Xavier, Tobacman, Jeremy, Topalova, Petia, Townsend, Robert, Vickery, James
Other Authors: Massachusetts Institute of Technology. Department of Economics
Format: Article
Language:en_US
Published: Taylor & Francis Group 2012
Online Access:http://hdl.handle.net/1721.1/73597
https://orcid.org/0000-0002-1528-8102
Description
Summary:Why do many households remain exposed to large exogenoussources of non-systematic income risk? We use a series of randomized field experiments in rural India to test the importance of price and non-price factors in the adoption of an innovative rainfall insurance product. We find demand is significantly price-elastic, but that even if insurance were offered with payout ratios similar to US, widespread coverage would not be achieved. We then identify key non-price frictions that limit demand: liquidity constraints, particularly among poor households, lack of trust, and limited salience. We suggest potential improvements in contract design to mitigate these frictions.