Distribution strategies in emerging markets : case studies in Latin America
Thesis (S.M. in Engineering and Management)--Massachusetts Institute of Technology, Engineering Systems Division, System Design and Management Program, 2011.
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| Format: | Thesis |
| Language: | eng |
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Massachusetts Institute of Technology
2013
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| Online Access: | http://hdl.handle.net/1721.1/76917 |
| _version_ | 1811094553986334720 |
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| author | Garza Ramírez, Jaime |
| author2 | Edgar Blanco. |
| author_facet | Edgar Blanco. Garza Ramírez, Jaime |
| author_sort | Garza Ramírez, Jaime |
| collection | MIT |
| description | Thesis (S.M. in Engineering and Management)--Massachusetts Institute of Technology, Engineering Systems Division, System Design and Management Program, 2011. |
| first_indexed | 2024-09-23T16:01:58Z |
| format | Thesis |
| id | mit-1721.1/76917 |
| institution | Massachusetts Institute of Technology |
| language | eng |
| last_indexed | 2024-09-23T16:01:58Z |
| publishDate | 2013 |
| publisher | Massachusetts Institute of Technology |
| record_format | dspace |
| spelling | mit-1721.1/769172019-04-12T21:34:13Z Distribution strategies in emerging markets : case studies in Latin America Garza Ramírez, Jaime Edgar Blanco. System Design and Management Program. Massachusetts Institute of Technology. Engineering Systems Division. System Design and Management Program. Engineering Systems Division. System Design and Management Program. Thesis (S.M. in Engineering and Management)--Massachusetts Institute of Technology, Engineering Systems Division, System Design and Management Program, 2011. Cataloged from PDF version of thesis. Includes bibliographical references (p. 119-131). Defining sales and distribution schemes to serve a Latin American country is more of an art than science. The process of designing and selecting distribution channels is quite challenging and it demands an in-depth understanding of the market. The fact that most Latin American countries are experiencing significant growth and development makes it difficult for companies to implement the same distribution strategies used to serve mature markets. Leading firms are now exploring creative ways to effectively reach and efficiently serve each segment of the market. This research intends to explore the key drivers that shape the design and selection of sales and distribution channels, as well as to build a framework that could help companies design or select channels that are aligned to their core business strategy. by Jaime Garza Ramírez. S.M.in Engineering and Management 2013-02-14T15:17:16Z 2013-02-14T15:17:16Z 2011 2011 Thesis http://hdl.handle.net/1721.1/76917 824170728 eng M.I.T. theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. See provided URL for inquiries about permission. http://dspace.mit.edu/handle/1721.1/7582 131 p. application/pdf cl----- Massachusetts Institute of Technology |
| spellingShingle | Engineering Systems Division. System Design and Management Program. Garza Ramírez, Jaime Distribution strategies in emerging markets : case studies in Latin America |
| title | Distribution strategies in emerging markets : case studies in Latin America |
| title_full | Distribution strategies in emerging markets : case studies in Latin America |
| title_fullStr | Distribution strategies in emerging markets : case studies in Latin America |
| title_full_unstemmed | Distribution strategies in emerging markets : case studies in Latin America |
| title_short | Distribution strategies in emerging markets : case studies in Latin America |
| title_sort | distribution strategies in emerging markets case studies in latin america |
| topic | Engineering Systems Division. System Design and Management Program. |
| url | http://hdl.handle.net/1721.1/76917 |
| work_keys_str_mv | AT garzaramirezjaime distributionstrategiesinemergingmarketscasestudiesinlatinamerica |