Inter-organizational information sharing of customer data in retail
Thesis (S.M.)--Massachusetts Institute of Technology, Sloan School of Management, 2013.
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| Formato: | Tese |
| Idioma: | eng |
| Publicado em: |
Massachusetts Institute of Technology
2013
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| Acesso em linha: | http://hdl.handle.net/1721.1/80678 |
| _version_ | 1826216016076603392 |
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| author | Tengberg, John C.F. (John Claes Fredrik) |
| author2 | Stuart E. Madnick. |
| author_facet | Stuart E. Madnick. Tengberg, John C.F. (John Claes Fredrik) |
| author_sort | Tengberg, John C.F. (John Claes Fredrik) |
| collection | MIT |
| description | Thesis (S.M.)--Massachusetts Institute of Technology, Sloan School of Management, 2013. |
| first_indexed | 2024-09-23T16:40:58Z |
| format | Thesis |
| id | mit-1721.1/80678 |
| institution | Massachusetts Institute of Technology |
| language | eng |
| last_indexed | 2024-09-23T16:40:58Z |
| publishDate | 2013 |
| publisher | Massachusetts Institute of Technology |
| record_format | dspace |
| spelling | mit-1721.1/806782019-04-12T20:45:49Z Inter-organizational information sharing of customer data in retail Tengberg, John C.F. (John Claes Fredrik) Stuart E. Madnick. Sloan School of Management. Sloan School of Management. Sloan School of Management. Thesis (S.M.)--Massachusetts Institute of Technology, Sloan School of Management, 2013. Cataloged from PDF version of thesis. Includes bibliographical references (p. 51-53). As massive online retailers are putting increasing pressure on the traditional brick-and-mortar retailers, new ways to compete for customers is needed. Identifying customers' behavior and understanding their needs could be a crucial way for firms to improve their competitive advantage. One way to better understand customers could be for retailers to collaborate and aggregate their customer data in order to gain more holistic understandings of customers. This thesis examines on a high-level how customer data is used in retail today and what new value can be generated by collaborating and aggregating customer data, both for businesses as well as for consumers. It then goes on to identify structures of customer data sharing that we observe today and what the underlying factors are for each structure. By projecting how these factors will evolve over time, different scenarios are drawn up of what we might expect to see in the retail industry in the future in terms of customer data sharing. The implications of those projections could possibly open up for new business opportunities, both for entrepreneurs as well as incumbent retailers. by John C.F. Tengberg. S.M. 2013-09-12T19:18:57Z 2013-09-12T19:18:57Z 2013 2013 Thesis http://hdl.handle.net/1721.1/80678 857768407 eng M.I.T. theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. See provided URL for inquiries about permission. http://dspace.mit.edu/handle/1721.1/7582 53 p. application/pdf Massachusetts Institute of Technology |
| spellingShingle | Sloan School of Management. Tengberg, John C.F. (John Claes Fredrik) Inter-organizational information sharing of customer data in retail |
| title | Inter-organizational information sharing of customer data in retail |
| title_full | Inter-organizational information sharing of customer data in retail |
| title_fullStr | Inter-organizational information sharing of customer data in retail |
| title_full_unstemmed | Inter-organizational information sharing of customer data in retail |
| title_short | Inter-organizational information sharing of customer data in retail |
| title_sort | inter organizational information sharing of customer data in retail |
| topic | Sloan School of Management. |
| url | http://hdl.handle.net/1721.1/80678 |
| work_keys_str_mv | AT tengbergjohncfjohnclaesfredrik interorganizationalinformationsharingofcustomerdatainretail |