Unstructured Direct Elicitation of Decision Rules

Unstructured Direct Elicitation of Decision Rules

We investigate the feasibility of unstructured direct-elicitation (UDE) of decision rules consumers use to form consideration sets. With incentives to think hard and answer truthfully, tested formats ask respondents to state non-compensatory, compensatory, or mixed rules for agents who will select a...

Full description

Bibliographic Details
Main Authors: Ding, Min, Hauser, John R., Dong, Songting, Dzyabura, Daria, Yang, Zhilin, Su, Chenting, Gaskin, Steven
Other Authors: Sloan School of Management
Format: Article
Language:en_US
Published: American Marketing Association 2013
Online Access:http://hdl.handle.net/1721.1/80727
https://orcid.org/0000-0001-8510-8640

Similar Items

Similar Items