Building strategy to penetrate deeper into the stagnant and unattractive contact lens market
Thesis (M.B.A.)--Massachusetts Institute of Technology, Sloan School of Management, 2013.
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| Other Authors: | |
| Format: | Thesis |
| Language: | eng |
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Massachusetts Institute of Technology
2013
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| Online Access: | http://hdl.handle.net/1721.1/81023 |
| _version_ | 1811080692201684992 |
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| author | Toor, Tajinder (Tajinder Pal Singh) |
| author2 | Ezra W. Zuckerman. |
| author_facet | Ezra W. Zuckerman. Toor, Tajinder (Tajinder Pal Singh) |
| author_sort | Toor, Tajinder (Tajinder Pal Singh) |
| collection | MIT |
| description | Thesis (M.B.A.)--Massachusetts Institute of Technology, Sloan School of Management, 2013. |
| first_indexed | 2024-09-23T11:35:15Z |
| format | Thesis |
| id | mit-1721.1/81023 |
| institution | Massachusetts Institute of Technology |
| language | eng |
| last_indexed | 2024-09-23T11:35:15Z |
| publishDate | 2013 |
| publisher | Massachusetts Institute of Technology |
| record_format | dspace |
| spelling | mit-1721.1/810232019-04-11T05:59:59Z Building strategy to penetrate deeper into the stagnant and unattractive contact lens market Toor, Tajinder (Tajinder Pal Singh) Ezra W. Zuckerman. Sloan School of Management. Sloan School of Management. Sloan School of Management. Thesis (M.B.A.)--Massachusetts Institute of Technology, Sloan School of Management, 2013. Cataloged from PDF version of thesis. Includes bibliographical references (p. 74-76). This thesis builds up important strategic elements to penetrate deeper into the stagnant and mature contact lens market by focusing on adolescents. First, contact lens adoption is studied to strategically generate awareness and build community effect for increasing purchase. Second, the competition is analyzed broadly at an industry level to favorably position a manufacturer against rivals to gain market share. by Tajinder Toor. M.B.A. 2013-09-24T19:37:39Z 2013-09-24T19:37:39Z 2013 2013 Thesis http://hdl.handle.net/1721.1/81023 857790682 eng M.I.T. theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. See provided URL for inquiries about permission. http://dspace.mit.edu/handle/1721.1/7582 76 p. application/pdf Massachusetts Institute of Technology |
| spellingShingle | Sloan School of Management. Toor, Tajinder (Tajinder Pal Singh) Building strategy to penetrate deeper into the stagnant and unattractive contact lens market |
| title | Building strategy to penetrate deeper into the stagnant and unattractive contact lens market |
| title_full | Building strategy to penetrate deeper into the stagnant and unattractive contact lens market |
| title_fullStr | Building strategy to penetrate deeper into the stagnant and unattractive contact lens market |
| title_full_unstemmed | Building strategy to penetrate deeper into the stagnant and unattractive contact lens market |
| title_short | Building strategy to penetrate deeper into the stagnant and unattractive contact lens market |
| title_sort | building strategy to penetrate deeper into the stagnant and unattractive contact lens market |
| topic | Sloan School of Management. |
| url | http://hdl.handle.net/1721.1/81023 |
| work_keys_str_mv | AT toortajindertajinderpalsingh buildingstrategytopenetratedeeperintothestagnantandunattractivecontactlensmarket |