A spinoffs study applied to the airline industry

Thesis (S.M. in Engineering and Management)--Massachusetts Institute of Technology, Engineering Systems Division, 2012.

Bibliographic Details
Main Author: Kutscher, Erika
Other Authors: Richard de Neufville.
Format: Thesis
Language:eng
Published: Massachusetts Institute of Technology 2014
Subjects:
Online Access:http://hdl.handle.net/1721.1/83794
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author Kutscher, Erika
author2 Richard de Neufville.
author_facet Richard de Neufville.
Kutscher, Erika
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description Thesis (S.M. in Engineering and Management)--Massachusetts Institute of Technology, Engineering Systems Division, 2012.
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spelling mit-1721.1/837942019-04-12T21:40:51Z A spinoffs study applied to the airline industry Kutscher, Erika Richard de Neufville. Massachusetts Institute of Technology. Engineering Systems Division. Massachusetts Institute of Technology. Engineering Systems Division. Engineering Systems Division. Thesis (S.M. in Engineering and Management)--Massachusetts Institute of Technology, Engineering Systems Division, 2012. Cataloged from PDF version of thesis. Includes bibliographical references (pages 73-74). Airlines have been recently debated the management of some of their non-core divisions, such as the Frequent Flyer Program (FFP).A spinoff is a form of corporate contraction that many companies have recently chosen. Through a spinoff, both the parent company and the divested subsidiary can each focus on their own activity, which translates into a better performance of both entities. This thesis studies the circumstances in which a spinoff is a good strategy to pursue, along with some important issues that must be considered when reaching agreements. Spinoffs are basically a "downsizing" of the parent firm; therefore, the smaller firm must be economically more viable by itself than as a part of its parent company. The motivation for analyzing this particular topic comes from a question of current interest: Under what circumstances is it advantageous for an airline to spin off its Frequent Flyer Program, or other divisions that are not related with the airline's operation? In this thesis, an extensive literature review introduces the reader to the different forms of corporate contraction and their performance under different circumstances. Three cases related to the airline industry follow: the spinoffs of TripAdvisor from the web agency Expedia, of Air Canada's FFP Aeroplan, and of American Airline's distribution system Sabre. These three cases illustrate some of the key issues that must be carefully considered when spinning off a subsidiary. The thesis concludes that spinoffs are a smart strategy when the focus of the spun off division is different from that of the parent company. However, to safeguard future business relationships, the two entities must negotiate detailed agreements that are robust enough to perform successfully in all foreseeable circumstances. by Erika Kutscher. S.M.in Engineering and Management 2014-01-09T19:55:51Z 2014-01-09T19:55:51Z 2012 Thesis http://hdl.handle.net/1721.1/83794 865471766 eng M.I.T. theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. See provided URL for inquiries about permission. http://dspace.mit.edu/handle/1721.1/7582 74 pages application/pdf Massachusetts Institute of Technology
spellingShingle Engineering Systems Division.
Kutscher, Erika
A spinoffs study applied to the airline industry
title A spinoffs study applied to the airline industry
title_full A spinoffs study applied to the airline industry
title_fullStr A spinoffs study applied to the airline industry
title_full_unstemmed A spinoffs study applied to the airline industry
title_short A spinoffs study applied to the airline industry
title_sort spinoffs study applied to the airline industry
topic Engineering Systems Division.
url http://hdl.handle.net/1721.1/83794
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