Beyond Cost: Product Complexity and the Global Product Development Location Advantage
Discussions of location advantages in global product development are largely based on self-reported surveys, and often agnostic to product characteristics. We build on this previous work by investigating location advantages and the influence of product complexity using negative binomial models. W...
| Autori principali: | , , |
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| Natura: | Presentation |
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2014
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| Soggetti: | |
| Accesso online: | http://hdl.handle.net/1721.1/84087 |