A marketing mix model developed from single source data : a semiparametric approach

A marketing mix model developed from single source data : a semiparametric approach

Thesis (Ph. D.)--Massachusetts Institute of Technology, Dept. of Physics, 1991.

Bibliographic Details
Main Author: Abe, Makoto
Other Authors: John D.C. Little.
Format: Thesis
Language:eng
Published: Massachusetts Institute of Technology 2014
Subjects:
Physics
Online Access:http://hdl.handle.net/1721.1/85714

Similar Items

Similar Items