Are Consumers Myopic? Evidence from New and Used Car Purchases

We investigate whether car buyers are myopic about future fuel costs. We estimate the effect of gasoline prices on short-run equilibrium prices of cars of different fuel economies. We then compare the implied changes in willingness-to-pay to the associated changes in expected future gasoline costs f...

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Bibliographic Details
Main Authors: Busse, Meghan R, Zettelmeyer, Florian, Knittel, Christopher Roland
Other Authors: Sloan School of Management
Format: Article
Language:en_US
Published: American Economic Association 2014
Online Access:http://hdl.handle.net/1721.1/87769
https://orcid.org/0000-0002-7654-8641
Description
Summary:We investigate whether car buyers are myopic about future fuel costs. We estimate the effect of gasoline prices on short-run equilibrium prices of cars of different fuel economies. We then compare the implied changes in willingness-to-pay to the associated changes in expected future gasoline costs for cars of different fuel economies in order to calculate implicit discount rates. Using different assumptions about annual mileage, survival rates, and demand elasticities, we calculate a range of implicit discount rates similar to the range of interest rates paid by car buyers who borrow. We interpret this as showing little evidence of consumer myopia.