Managing Privacy
How many privacy policy updates does your credit card company send you each year? How many of them do you read through — and how many get immediately trashed? Companies often “manage privacy” and “keep consumers informed” by drafting their privacy policies as broadly as possible and consider their j...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Article |
| Language: | en_US |
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MIT Press
2014
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| Online Access: | http://hdl.handle.net/1721.1/88197 https://orcid.org/0000-0002-1847-4832 |
| _version_ | 1826193178848395264 |
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| author | Goldfarb, Avi Tucker, Catherine Elizabeth |
| author2 | Sloan School of Management |
| author_facet | Sloan School of Management Goldfarb, Avi Tucker, Catherine Elizabeth |
| author_sort | Goldfarb, Avi |
| collection | MIT |
| description | How many privacy policy updates does your credit card company send you each year? How many of them do you read through — and how many get immediately trashed? Companies often “manage privacy” and “keep consumers informed” by drafting their privacy policies as broadly as possible and consider their job done if they change the policy 10 times a year to fit with changing practices within the company. However, there is a difference between informing consumers and respecting them. Managing privacy should not be seen by businesses as a burden. Instead, it can be a valuable way to generate and maintain a good relationship with your customers. Companies should view the establishment of a framework of consumer privacy controls as a key marketing and strategic variable that conveys considerable benefits. |
| first_indexed | 2024-09-23T09:34:57Z |
| format | Article |
| id | mit-1721.1/88197 |
| institution | Massachusetts Institute of Technology |
| language | en_US |
| last_indexed | 2024-09-23T09:34:57Z |
| publishDate | 2014 |
| publisher | MIT Press |
| record_format | dspace |
| spelling | mit-1721.1/881972022-09-26T12:24:30Z Managing Privacy Why managing consumer privacy can be an opportunity Goldfarb, Avi Tucker, Catherine Elizabeth Sloan School of Management Tucker, Catherine Elizabeth Tucker, Catherine Elizabeth How many privacy policy updates does your credit card company send you each year? How many of them do you read through — and how many get immediately trashed? Companies often “manage privacy” and “keep consumers informed” by drafting their privacy policies as broadly as possible and consider their job done if they change the policy 10 times a year to fit with changing practices within the company. However, there is a difference between informing consumers and respecting them. Managing privacy should not be seen by businesses as a burden. Instead, it can be a valuable way to generate and maintain a good relationship with your customers. Companies should view the establishment of a framework of consumer privacy controls as a key marketing and strategic variable that conveys considerable benefits. 2014-07-08T17:21:20Z 2014-07-08T17:21:20Z 2013-03 Article http://purl.org/eprint/type/JournalArticle 1532-9194 1532-8937 http://hdl.handle.net/1721.1/88197 Goldfarb, Avi, and Catherine Tucker. "Why Managing Consumer Privacy Can Be an Opportunity." MIT Sloan Management Review, Spring 2013. https://orcid.org/0000-0002-1847-4832 en_US http://sloanreview.mit.edu/article/why-managing-consumer-privacy-can-be-an-opportunity/ MIT Sloan Management Review Creative Commons Attribution-Noncommercial-Share Alike http://creativecommons.org/licenses/by-nc-sa/4.0/ application/pdf MIT Press Tucker |
| spellingShingle | Goldfarb, Avi Tucker, Catherine Elizabeth Managing Privacy |
| title | Managing Privacy |
| title_full | Managing Privacy |
| title_fullStr | Managing Privacy |
| title_full_unstemmed | Managing Privacy |
| title_short | Managing Privacy |
| title_sort | managing privacy |
| url | http://hdl.handle.net/1721.1/88197 https://orcid.org/0000-0002-1847-4832 |
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