CrowdConcept : assessing the crowd's creative capacity
Thesis: S.M. in Technology and Policy, Massachusetts Institute of Technology, Engineering Systems Division, Technology and Policy Program, 2014.
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| Format: | Thesis |
| Language: | eng |
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Massachusetts Institute of Technology
2014
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| Online Access: | http://hdl.handle.net/1721.1/88401 |
| _version_ | 1826215058574671872 |
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| author | Mekler, Jeffrey S |
| author2 | David R. Wallace. |
| author_facet | David R. Wallace. Mekler, Jeffrey S |
| author_sort | Mekler, Jeffrey S |
| collection | MIT |
| description | Thesis: S.M. in Technology and Policy, Massachusetts Institute of Technology, Engineering Systems Division, Technology and Policy Program, 2014. |
| first_indexed | 2024-09-23T16:15:52Z |
| format | Thesis |
| id | mit-1721.1/88401 |
| institution | Massachusetts Institute of Technology |
| language | eng |
| last_indexed | 2024-09-23T16:15:52Z |
| publishDate | 2014 |
| publisher | Massachusetts Institute of Technology |
| record_format | dspace |
| spelling | mit-1721.1/884012022-01-31T21:07:21Z CrowdConcept : assessing the crowd's creative capacity Assessing the crowd's creative capacity Mekler, Jeffrey S David R. Wallace. Massachusetts Institute of Technology. Department of Mechanical Engineering. Massachusetts Institute of Technology. Department of Mechanical Engineering Massachusetts Institute of Technology. Engineering Systems Division Technology and Policy Program Engineering Systems Division. Technology and Policy Program. Mechanical Engineering. Thesis: S.M. in Technology and Policy, Massachusetts Institute of Technology, Engineering Systems Division, Technology and Policy Program, 2014. Thesis: S.M., Massachusetts Institute of Technology, Department of Mechanical Engineering, 2014. Cataloged from PDF version of thesis. Includes bibliographical references (pages 102-107). Crowdsourcing creative work - the process of outsourcing a creative task to a large online community or crowd - has grown in popularity over the last decade and is now considered a serious design strategy. However, there has been little research examining how the composition of the crowd and the nature of the crowd's interactions affect the crowd's creative capacity. Building upon related findings in the group creativity literature, this thesis examines the effects social diversity, cognitive diversity, and communication capability on the crowd's ability to generate high quality design concepts. A design challenge to "reimagine the public restroom experience" was developed, and challenge participants were placed into crowds with varying levels of diversity and communication capability. Findings from the study show that social diversity and cognitive diversity had positive effects on the quality of participants' concepts. Furthermore, diverse, communication-capable crowds generated higher quality concepts than participants in crowds with no communication capability, but low diversity, communication-capable crowds performed worse than crowds with no communication capability. These findings suggest that designers of CCW platforms should consider the diversity of the crowd when deciding how much communication capability to build into crowdsourcing platforms. Future work is needed to investigate the generalizability of these findings for different problem types. by Jeffrey S. Mekler. S.M. in Technology and Policy S.M. 2014-07-11T21:09:07Z 2014-07-11T21:09:07Z 2014 2014 Thesis http://hdl.handle.net/1721.1/88401 881821705 eng M.I.T. theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. See provided URL for inquiries about permission. http://dspace.mit.edu/handle/1721.1/7582 125 pages application/pdf Massachusetts Institute of Technology |
| spellingShingle | Engineering Systems Division. Technology and Policy Program. Mechanical Engineering. Mekler, Jeffrey S CrowdConcept : assessing the crowd's creative capacity |
| title | CrowdConcept : assessing the crowd's creative capacity |
| title_full | CrowdConcept : assessing the crowd's creative capacity |
| title_fullStr | CrowdConcept : assessing the crowd's creative capacity |
| title_full_unstemmed | CrowdConcept : assessing the crowd's creative capacity |
| title_short | CrowdConcept : assessing the crowd's creative capacity |
| title_sort | crowdconcept assessing the crowd s creative capacity |
| topic | Engineering Systems Division. Technology and Policy Program. Mechanical Engineering. |
| url | http://hdl.handle.net/1721.1/88401 |
| work_keys_str_mv | AT meklerjeffreys crowdconceptassessingthecrowdscreativecapacity AT meklerjeffreys assessingthecrowdscreativecapacity |