Strategic scent selection : an application of Zaltman Metaphor Elicitation Technique

Strategic scent selection : an application of Zaltman Metaphor Elicitation Technique

Thesis: S.M. in Management Studies, Massachusetts Institute of Technology, Sloan School of Management, 2014.

Bibliographic Details
Main Author:	Ergez, Merve
Other Authors:	John Hauser.
Format:	Thesis
Language:	eng
Published:	Massachusetts Institute of Technology 2014
Subjects:	Sloan School of Management.
Online Access:	http://hdl.handle.net/1721.1/90238

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