Green business model : changing our home decoration according to our MOOD
Thesis: S.M. in Management Studies, Massachusetts Institute of Technology, Sloan School of Management, 2014.
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Thesis |
| Language: | eng |
| Published: |
Massachusetts Institute of Technology
2014
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/1721.1/90239 |
| _version_ | 1826199745454931968 |
|---|---|
| author | Fonseca Chamorro, Rocío |
| author2 | Wanda J Orlikowski. |
| author_facet | Wanda J Orlikowski. Fonseca Chamorro, Rocío |
| author_sort | Fonseca Chamorro, Rocío |
| collection | MIT |
| description | Thesis: S.M. in Management Studies, Massachusetts Institute of Technology, Sloan School of Management, 2014. |
| first_indexed | 2024-09-23T11:25:05Z |
| format | Thesis |
| id | mit-1721.1/90239 |
| institution | Massachusetts Institute of Technology |
| language | eng |
| last_indexed | 2024-09-23T11:25:05Z |
| publishDate | 2014 |
| publisher | Massachusetts Institute of Technology |
| record_format | dspace |
| spelling | mit-1721.1/902392019-04-11T05:43:24Z Green business model : changing our home decoration according to our MOOD Changing our home decoration according to our MOOD Fonseca Chamorro, Rocío Wanda J Orlikowski. Sloan School of Management. Sloan School of Management. Sloan School of Management. Thesis: S.M. in Management Studies, Massachusetts Institute of Technology, Sloan School of Management, 2014. Cataloged from PDF version of thesis. Includes bibliographical references (pages 68-71). MOOD is a new concept for home decoration. The purpose of MOOD is to make sustainable design products for creative and modern people living in small spaces. MOOD creates high quality and fashionable reversible decorative home articles, such as rugs, pillows and blankets that transform a home's decorative style in one easy step, allowing our homes to reflect the way we feel, or to modify the decorating style according to our needs. MOOD has been designed to adhere to the principles of sustainable development, working in accordance with the triple bottom line: taking care of profits, people, and the planet. The main foundations of this business model that relate to sustainability are the creation of an up-cycling process using recycled fabrics, and working with skilled women in handicraft (loom, knitting, crocheting and patchwork) living in developing countries. During the first years, MOOD will design, produce and sell products in Chile. The strengths of MOOD relative to its competitors are associated with the exclusivity and quality of the products, the customer experience, and good service and relations with suppliers. The opportunities for MOOD compared to its competitors are related to trends, niche market, new technologies, distribution channel and social returns. As for all entrepreneurial business ideas, MOOD has challenges that have to be managed. The internal challenges include the go or no-go decision, the creation of a team, engaging suppliers and economic risks. The external challenges include market barriers, competitors' responses, and the availability of the raw materials used in MOOD's products. by Rocío Fonseca Chamorro. S.M. in Management Studies 2014-09-19T21:47:57Z 2014-09-19T21:47:57Z 2014 2014 Thesis http://hdl.handle.net/1721.1/90239 890377432 eng M.I.T. theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. See provided URL for inquiries about permission. http://dspace.mit.edu/handle/1721.1/7582 71 pages application/pdf Massachusetts Institute of Technology |
| spellingShingle | Sloan School of Management. Fonseca Chamorro, Rocío Green business model : changing our home decoration according to our MOOD |
| title | Green business model : changing our home decoration according to our MOOD |
| title_full | Green business model : changing our home decoration according to our MOOD |
| title_fullStr | Green business model : changing our home decoration according to our MOOD |
| title_full_unstemmed | Green business model : changing our home decoration according to our MOOD |
| title_short | Green business model : changing our home decoration according to our MOOD |
| title_sort | green business model changing our home decoration according to our mood |
| topic | Sloan School of Management. |
| url | http://hdl.handle.net/1721.1/90239 |
| work_keys_str_mv | AT fonsecachamorrorocio greenbusinessmodelchangingourhomedecorationaccordingtoourmood AT fonsecachamorrorocio changingourhomedecorationaccordingtoourmood |