Web based market research methodology for unmet customer needs : estimating cost functions for design pallet

Thesis (S.M.)--Massachusetts Institute of Technology, System Design & Management Program, 2001.

Bibliographic Details
Main Author: Chen, Shyn-Ren, 1971-
Other Authors: Glen R. Urban.
Format: Thesis
Language:eng
Published: Massachusetts Institute of Technology 2014
Subjects:
Online Access:http://hdl.handle.net/1721.1/91767