Application service provider : a business plan
Thesis (S.M.M.O.T.)--Massachusetts Institute of Technology, Sloan School of Management, Management of Technology Program, 2000.
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Thesis |
| Language: | eng |
| Published: |
Massachusetts Institute of Technology
2005
|
| Subjects: | |
| Online Access: | http://theses.mit.edu/Dienst/UI/2.0/Describe/0018.mit.theses%2f2000-54 http://hdl.handle.net/1721.1/9225 |
| _version_ | 1826206924077531136 |
|---|---|
| author | Mattson, Paul Robert, 1959- |
| author2 | Henry Birdseye Weil. |
| author_facet | Henry Birdseye Weil. Mattson, Paul Robert, 1959- |
| author_sort | Mattson, Paul Robert, 1959- |
| collection | MIT |
| description | Thesis (S.M.M.O.T.)--Massachusetts Institute of Technology, Sloan School of Management, Management of Technology Program, 2000. |
| first_indexed | 2024-09-23T13:40:43Z |
| format | Thesis |
| id | mit-1721.1/9225 |
| institution | Massachusetts Institute of Technology |
| language | eng |
| last_indexed | 2024-09-23T13:40:43Z |
| publishDate | 2005 |
| publisher | Massachusetts Institute of Technology |
| record_format | dspace |
| spelling | mit-1721.1/92252019-04-11T02:43:29Z Application service provider : a business plan ASP : a business plan Mattson, Paul Robert, 1959- Henry Birdseye Weil. Management of Technology Program. Management of Technology Program. Management of Technology Program. Thesis (S.M.M.O.T.)--Massachusetts Institute of Technology, Sloan School of Management, Management of Technology Program, 2000. Also available online at the MIT Theses Online homepage <http://thesis.mit.edu>. Includes bibliographical references (leaves 92-95). An Application Service Provider (ASP) provides a contracted service, which offers to deploy, host, manage and rent access to popular packaged software applications. Customers, primarily enterprises, are served from centrally managed facilities. Clients access the service through Internet technologies. The ASP is responsible for providing all specific activities and expertise to manage these software applications. The ASP is a new ( or renewed) application delivery model. It represents a new ( or renewed) business model. Customers rent access to applications addressing enterprise-wide needs such as accounting or customer relationship management. Installation, maintenance, security, and updating responsibilities lie with the ASP, hence reducing expenses and IT infrastructure for the customer. In return the vendor receives a rent-like payment for its services. These revenues are shared between the software provider and the service provider. This thesis includes an industry analysis, a market assessment and plans for developing an ASP business. The business plan includes plans for developing the product, marketing, financing and staffing. Analysis suggests that although the service is likely to be(-come) very attractive to customers, it is also likely to have some commodity attributes. The ongoing challenge to create and sustain profit will be to continue to innovate so as to provide differentiation for the customers the ASP chooses to serve. by Paul Robert Mattson. S.M.M.O.T. 2005-08-22T23:39:13Z 2005-08-22T23:39:13Z 2000 2000 Thesis http://theses.mit.edu/Dienst/UI/2.0/Describe/0018.mit.theses%2f2000-54 http://hdl.handle.net/1721.1/9225 45495746 eng M.I.T. theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. See provided URL for inquiries about permission. http://theses.mit.edu/Dienst/UI/2.0/Describe/0018.mit.theses%2f2000-54 http://dspace.mit.edu/handle/1721.1/7582 95 leaves 10162295 bytes 10162055 bytes application/pdf application/pdf application/pdf Massachusetts Institute of Technology |
| spellingShingle | Management of Technology Program. Mattson, Paul Robert, 1959- Application service provider : a business plan |
| title | Application service provider : a business plan |
| title_full | Application service provider : a business plan |
| title_fullStr | Application service provider : a business plan |
| title_full_unstemmed | Application service provider : a business plan |
| title_short | Application service provider : a business plan |
| title_sort | application service provider a business plan |
| topic | Management of Technology Program. |
| url | http://theses.mit.edu/Dienst/UI/2.0/Describe/0018.mit.theses%2f2000-54 http://hdl.handle.net/1721.1/9225 |
| work_keys_str_mv | AT mattsonpaulrobert1959 applicationserviceproviderabusinessplan AT mattsonpaulrobert1959 aspabusinessplan |