TV, Digital, and Social: A Debate
One of the important debates in the social media era regards the future of television. Is TV still relevant? This is both a methodological and pedagogical issue for teachers and students researching contemporary media industries. This think piece addresses the debate in the context of the US media a...
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| Format: | Article |
| Language: | en_US |
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Media Industries Editorial Collective
2015
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| Online Access: | http://hdl.handle.net/1721.1/94630 https://orcid.org/0000-0002-8497-7673 |
| _version_ | 1826192827519860736 |
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| author | Wang, Jing |
| author2 | Massachusetts Institute of Technology. Global Languages |
| author_facet | Massachusetts Institute of Technology. Global Languages Wang, Jing |
| author_sort | Wang, Jing |
| collection | MIT |
| description | One of the important debates in the social media era regards the future of television. Is TV still relevant? This is both a methodological and pedagogical issue for teachers and students researching contemporary media industries. This think piece addresses the debate in the context of the US media and advertising market. Each spring, American networks sell the bulk of their inventory to advertisers for the upcoming TV season— more than nine billion dollars worth of advertising is sold for broadcast prime-time television alone. Internet advertising, while a smaller market, continues to grow more quickly than any other medium. As digital and social marketing catch up with TV advertising, both marketing and media professionals contest the ongoing relevance of TV as an advertising medium. This piece highlights the growing codependency and integration of TV and social media and also examines the implications of the rise of the “social TV” sector for evolving debates on the future and relevance of television. |
| first_indexed | 2024-09-23T09:29:47Z |
| format | Article |
| id | mit-1721.1/94630 |
| institution | Massachusetts Institute of Technology |
| language | en_US |
| last_indexed | 2024-09-23T09:29:47Z |
| publishDate | 2015 |
| publisher | Media Industries Editorial Collective |
| record_format | dspace |
| spelling | mit-1721.1/946302022-09-26T11:46:06Z TV, Digital, and Social: A Debate Wang, Jing Massachusetts Institute of Technology. Global Languages Wang, Jing, 1950- Wang, Jing, 1950- One of the important debates in the social media era regards the future of television. Is TV still relevant? This is both a methodological and pedagogical issue for teachers and students researching contemporary media industries. This think piece addresses the debate in the context of the US media and advertising market. Each spring, American networks sell the bulk of their inventory to advertisers for the upcoming TV season— more than nine billion dollars worth of advertising is sold for broadcast prime-time television alone. Internet advertising, while a smaller market, continues to grow more quickly than any other medium. As digital and social marketing catch up with TV advertising, both marketing and media professionals contest the ongoing relevance of TV as an advertising medium. This piece highlights the growing codependency and integration of TV and social media and also examines the implications of the rise of the “social TV” sector for evolving debates on the future and relevance of television. 2015-02-19T16:14:04Z 2015-02-19T16:14:04Z 2015 Article http://purl.org/eprint/type/JournalArticle 2373-9037 http://hdl.handle.net/1721.1/94630 Wang, Jing. "TV, Digital, and Social: A Debate." Media Industries 1.3 [2015], p.60-66. https://orcid.org/0000-0002-8497-7673 en_US http://www.mediaindustriesjournal.org/index.php/mij/article/view/107 Media Industries Creative Commons Attribution-Noncommercial-No Derivative http://creativecommons.org/licenses/by-nc-nd/3.0/ application/pdf Media Industries Editorial Collective Wang via Mark Szarko |
| spellingShingle | Wang, Jing TV, Digital, and Social: A Debate |
| title | TV, Digital, and Social: A Debate |
| title_full | TV, Digital, and Social: A Debate |
| title_fullStr | TV, Digital, and Social: A Debate |
| title_full_unstemmed | TV, Digital, and Social: A Debate |
| title_short | TV, Digital, and Social: A Debate |
| title_sort | tv digital and social a debate |
| url | http://hdl.handle.net/1721.1/94630 https://orcid.org/0000-0002-8497-7673 |
| work_keys_str_mv | AT wangjing tvdigitalandsocialadebate |