How Much is Enough? The "Ballot Order Effect" and the use of Social Science Research in Election Law Disputes

Previous empirical research and other related research from survey methodology holds that candidates listed first on an election ballot may gain some measure of advantage from this ballot placement. Using data from the 1998 general election in California, we test whether a candidate’s relative positi...

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Main Authors: Alvarez, R. Michael, Sinclair, Betsy, Hasen, Richard L.
Format: Working Paper
Language:en_US
Published: Caltech/MIT Voting Technology Project 2015
Subjects:
Online Access:http://hdl.handle.net/1721.1/96581
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author Alvarez, R. Michael
Sinclair, Betsy
Hasen, Richard L.
author_facet Alvarez, R. Michael
Sinclair, Betsy
Hasen, Richard L.
author_sort Alvarez, R. Michael
collection MIT
description Previous empirical research and other related research from survey methodology holds that candidates listed first on an election ballot may gain some measure of advantage from this ballot placement. Using data from the 1998 general election in California, we test whether a candidate’s relative position on the ballot has any statistical effect on vote shares. We find little systematic evidence that candidate vote shares benefit from being listed first on the ballot. We show that there is not a primacy ballot order effect (defined as being listed first on the ballot) in every contest, that when the effect exists it is often very small, and that the effect is evenly distributed between primacy and latency (defined as being listed last on the ballot). We consider how courts should balance the concern over ballot order effect against other interests, such as the costs and potential confusion associated with rotation and randomization.
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spelling mit-1721.1/965812019-04-10T19:20:15Z How Much is Enough? The "Ballot Order Effect" and the use of Social Science Research in Election Law Disputes Alvarez, R. Michael Sinclair, Betsy Hasen, Richard L. Election law Social science research Ballot order effect Previous empirical research and other related research from survey methodology holds that candidates listed first on an election ballot may gain some measure of advantage from this ballot placement. Using data from the 1998 general election in California, we test whether a candidate’s relative position on the ballot has any statistical effect on vote shares. We find little systematic evidence that candidate vote shares benefit from being listed first on the ballot. We show that there is not a primacy ballot order effect (defined as being listed first on the ballot) in every contest, that when the effect exists it is often very small, and that the effect is evenly distributed between primacy and latency (defined as being listed last on the ballot). We consider how courts should balance the concern over ballot order effect against other interests, such as the costs and potential confusion associated with rotation and randomization. 2015-04-14T20:22:27Z 2015-04-14T20:22:27Z 2005-11 Working Paper http://hdl.handle.net/1721.1/96581 en_US VTP Working Paper Series;44 application/pdf Caltech/MIT Voting Technology Project
spellingShingle Election law
Social science research
Ballot order effect
Alvarez, R. Michael
Sinclair, Betsy
Hasen, Richard L.
How Much is Enough? The "Ballot Order Effect" and the use of Social Science Research in Election Law Disputes
title How Much is Enough? The "Ballot Order Effect" and the use of Social Science Research in Election Law Disputes
title_full How Much is Enough? The "Ballot Order Effect" and the use of Social Science Research in Election Law Disputes
title_fullStr How Much is Enough? The "Ballot Order Effect" and the use of Social Science Research in Election Law Disputes
title_full_unstemmed How Much is Enough? The "Ballot Order Effect" and the use of Social Science Research in Election Law Disputes
title_short How Much is Enough? The "Ballot Order Effect" and the use of Social Science Research in Election Law Disputes
title_sort how much is enough the ballot order effect and the use of social science research in election law disputes
topic Election law
Social science research
Ballot order effect
url http://hdl.handle.net/1721.1/96581
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