Lifecycle of viral YouTube videos

Thesis: S.B., Massachusetts Institute of Technology, Department of Architecture, 2014.

Bibliographic Details
Main Author: Wang, Ami M
Other Authors: Gediminas Urbonas.
Format: Thesis
Language:eng
Published: Massachusetts Institute of Technology 2015
Subjects:
Online Access:http://hdl.handle.net/1721.1/97377
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author Wang, Ami M
author2 Gediminas Urbonas.
author_facet Gediminas Urbonas.
Wang, Ami M
author_sort Wang, Ami M
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description Thesis: S.B., Massachusetts Institute of Technology, Department of Architecture, 2014.
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spelling mit-1721.1/973772019-04-10T22:55:42Z Lifecycle of viral YouTube videos Lifecycle of viral You Tube videos Wang, Ami M Gediminas Urbonas. Massachusetts Institute of Technology. Department of Architecture. Massachusetts Institute of Technology. Department of Architecture. Architecture. Thesis: S.B., Massachusetts Institute of Technology, Department of Architecture, 2014. Cataloged from PDF version of thesis. Includes bibliographical references (page 28). YouTube was founded in 2005 as a video-sharing website. Today, it's a powerhouse social media platform where users can upload, view, comment, and share content. For many, it's the first site visited when looking for songs, music videos, TV shows, or just general entertainment. Along with the sharing potential provided by social media like Twitter, Facebook, Tumblr, and more, YouTube videos have the potential to spread like wildfire. A term that has been coined to describe such videos is "viral videos." This comes from the scientific definition of viral, which involves the contagious nature of the spread of a virus. Virality on the Internet is not a new concept. Back when email was the hottest new technology, chain e-mails spreading hoaxes and scams were widely shared by emailing back and forth. As the Internet aged, however, new forms of virality have evolved. This thesis looks at a series of 20 viral videos as case studies and analyzes their growth over time via the Lifecycle Theory. By analyzing viral videos in this manner, it aids in a deeper understanding of the human consciousness's affinity for content, the sociology of online sharing, and the context of today's media culture. This thesis proposes that the phenomenon of virality supports the claim of Internet as heterotopia. by Ami M. Wang. S.B. 2015-06-10T19:15:29Z 2015-06-10T19:15:29Z 2014 2014 Thesis http://hdl.handle.net/1721.1/97377 910739655 eng M.I.T. theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. See provided URL for inquiries about permission. http://dspace.mit.edu/handle/1721.1/7582 29 pages application/pdf Massachusetts Institute of Technology
spellingShingle Architecture.
Wang, Ami M
Lifecycle of viral YouTube videos
title Lifecycle of viral YouTube videos
title_full Lifecycle of viral YouTube videos
title_fullStr Lifecycle of viral YouTube videos
title_full_unstemmed Lifecycle of viral YouTube videos
title_short Lifecycle of viral YouTube videos
title_sort lifecycle of viral youtube videos
topic Architecture.
url http://hdl.handle.net/1721.1/97377
work_keys_str_mv AT wangamim lifecycleofviralyoutubevideos