Social media marketing : opportunities and challenges

Thesis: S.M. in Management Research, Massachusetts Institute of Technology, Sloan School of Management, 2015.

Bibliographic Details
Main Author: Paliwal, Gunjan
Other Authors: Juanjuan Zhang.
Format: Thesis
Language:eng
Published: Massachusetts Institute of Technology 2015
Subjects:
Online Access:http://hdl.handle.net/1721.1/98997
Description
Summary:Thesis: S.M. in Management Research, Massachusetts Institute of Technology, Sloan School of Management, 2015.